proHOUND

is the first non-profit of its kind.

What is pseudoscience?

"... science denial(ism) and resistance to facts."
...there is still much important philosophical work to be done on the demarcation between science and pseudoscience."

Stanford Encyclopedia of Philosophy


Pseudoscience facilitates both
misinformation AND disinformation.

The pet industry is drowning in the above;
the danger here is that pseudoscience makes people feel they are doing the right thing for their beloved dogs by enabling humanisation of their innate canine qualities.




Our core priorities are
safety, wellbeing and quality of life.



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WHAT COULD BE SO WRONG?

proHOUND-Obesity
OBESITY AND
MALNOURISHMENT
proHOUND-Reactivity
REACTIVITY AND
TENSION
proHOUND-Understimulated
LACK OF STIMULATION
AND TRAINING
proHOUND-Overpopulation
OVERPOPULATION AND
CARELESS BREEDING



It's now normal to humanise our pets, without much focus on what they need as a species - we're decreasing their quality of life. The mechanics, morals and ethics of the pet industry add fuel to this fire.

Unbeknownst to the majority of dog owners, most dogs are running riot at the expense of others. Reactivity and lack of recall have no place in the life of a content and safe dog.

Apparent allergies, pancreatitis and cancer are now considered a normal part of dog ownership.



Our dogs deserve better. Let's DO better, together.



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There are 9.9 million dogs in the UK.

Disharmony is everyone's problem.



The domestic canine's most basic needs
have now been lost in amongst
an unregulated and money-driven industry




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“proHOUND was established:
to collaboratively centralise and circulate credible and scientific fact;
to dispel 1) misinformation 2) disinformation 3) pseudoscience and 4) propaganda;
to share know-how; and to influence the respective regulation and legislation on all disharmonies surrounding the domestic canine."

©2021 proHOUND™
proHOUND is a trading name of proHOUND LTD.
proHOUND is a UK-registered, non-profit organisation, limited by guarantee,
under registration number SC672677


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