is the first non-profit of its kind.

What is ethical?

Who is reputable?

What really constitutes kindness to the canine species?

How can you tell right from wrong, for your own individual dog?

Transforming the standards of canine welfare

It’s time to collectively stop the spread of toxic misinformation.

  We must respect and protect the canine species and the individuality of each unique dog by providing education on what it REALLY means to be kind to each and every one of our beloved captive carnivores.

  The pet industry is drowning in pseudoscience, misinformation, disinformation and propaganda. This is dangerous because pseudoscience in particular makes people feel they are doing the right thing for their beloved dogs by enabling humanisation of their innate canine qualities.

Our core priorities are
safety, wellbeing and quality of life.


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It's now normal to humanise our pets, without much focus on what they need as a species - we're decreasing their quality of life. The mechanics, morals and ethics of the pet industry add fuel to this fire.

Unbeknownst to the majority of dog owners, most dogs are running riot at the expense of others. Reactivity and lack of recall, for example, have no place in the life of a content and safe dog.

In addtion, apparent allergies, pancreatitis and cancer are now considered a normal part of dog ownership but there is light here that we aim to expose.

Our dogs deserve better. Let's DO better, together.

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There are 9.9 million dogs in the UK.

Disharmony is everyone's problem.

The domestic canine's most basic needs
have now been lost in amongst
an unregulated and money-driven industry

Partners and Support

Are you a reputable service provider looking to become Recommended by proHOUND?
Would you like to join our prestigious community and receive client referrals?

The first step is to fill out our application form

Application Form

What's in myHOUND?

Dog Neutrality Database
  Does your dog currently struggle to be content and neutral in the presence of other dogs?

  A major (collective) failing in the UK’s dogs today is the inability to be calm, content and neutral around other dogs. We know that many of you reading this have struggled to find likeminded people with whom to practise teaching this basic life skill, so we have created a unique, bespoke and innovative system to allow you to do just that.

  Our Dog Neutrality Database is a completely safe way for likeminded myHOUND users to connect with someone nearby, then meet and practise together at a date, time and location of their choosing. Full postcodes are kept private at all times and used only for myHOUND’s background distance calculations.

Online Events
   Are you looking for high-quality, reputable information on specific topics?

  Our online events are packed with just that. There’s an online event for everyone: from puppy training to reactivity and from scent work to contraversial tools, everything is discussed in an accessible, interactive and comprehensive way. We even discuss some of the most popular books in the industry!

  We live in a world of instant access to very poor quality information as well as deliberate misguidance. We invite our Recommended Service Providers (the best trainers, walkers and nutritionists in the UK) to present these webinars and circulate only credible, reputable and objective FACT. There is an entire library of webinar topics now available, with memberships being the most cost-effective way to access them (starting with myHOUND Mini at just £7/month).

Shadow Programme
  Do you seek reputable trainers who know how to ethically AND effectively train dogs?

  Our bespoke Shadow Programme is the first of its kind in that not only can you design your experience exactly how you want it , but you can also gain unique, practical experience from the very best in the country.

  In an industry filled with both ill-informed armchair experts as well as those who swear by outdated methodology, it really is tough to know who you should listen to to achieve what is best for each individual dog. This programme will teach you how to do just that and even how to run a dog walking or training business.

  The Shadow Programme is currently the UK's most comprehensive shadowing opportunity to learn from a wide range of the industry's best. You might be a pet owner looking to cover Puppies; you might be a dog walker looking to cover Reactivity. We welcome you to learn from only the best!

Recommended Service Providers
  Are you searching for reputable, ethical AND effective service providers in your area?

  Our Recommended Service providers have been hand-selected as the industry’s finest, whether in dog walking, training, grooming or nutrition.

  These professionals are rigorously vetted in key areas to ensure not only that they are not contributing to the spread of misinformation but also that they are having an ethical, positive effect on the individual dogs they encounter in their working lives.
  They are dedicated to making every single dog a happy, healthy, rounded and beautifully balanced individual. Everyone in myHOUND can search for RSPs according to what services they offer and where they are in the country.

Fresh Feeding App
  Do you struggle with any of the maths involved with fresh feeding? Perhaps you are new to raw food and would like to be told the numbers?

  We support and encourage the feeding of a fresh diet for our facultative carnivores.

  However, we are well aware it can be pretty hard wrapping your head around all the food groups and measurements, especially if you’re trying DIY. Join us in myHOUND for free to make all of this super easy - let myHOUND do the maths and add as many dogs as you like!

  This app is one of the many free features we have for our myHOUND Basic members.

Resources and Discounts
  Are you looking for reputable free resources? myHOUND Basic members get access to a wealth of free information, which includes the dispelling of things you will find on Google.

  We have a wealth of resources available in myHOUND. Whether you want to improve your knowledge of terminology with our Glossary or access a step-by-step guide to crate training, we add new information for you to absorb frequently. There’s even a list of ideas for natural treats and chews!

  Check out our External Links section for handy sources of reputable information too. What’s more, we have discounts available for members, all the way from natural treats to bespoke pet portraits.

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“proHOUND was established:
to collaboratively centralise and circulate credible and scientific fact;
to dispel 1) misinformation 2) disinformation 3) pseudoscience and 4) propaganda;
to share know-how; and to influence the respective regulation and legislation on all disharmonies surrounding the domestic canine."

©2022 proHOUND®
proHOUND is a trading name of proHOUND LTD.
proHOUND is a UK-registered, non-profit organisation, limited by guarantee,
under registration number SC672677

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