is the first non-profit of its kind.

What is ethical?

Who is reputable?

What really constitutes kindness to the canine species?

How can you tell right from wrong, for your own individual dog?

"Transforming the standards of canine welfare"


Respect the species; save our canines.

Why join the proHOUND® community?
From just £2, there's:

where we are joined by the industry's finest, to give you reputable yet affordable information for you and your dog

who have tried and tested our events and love them (just see below for example testimonial!)

in our Dog Neutrality Database for you to securely contact and meet up with for neutrality practise

for you to choose from to feed your dog a species-appropriate and balanced (over time) diet for their health and longevity

so that you can use rigorously vetted ethical, reputable and skilled professionals

book clubs
for you to watch and/or listen to on-demand, with unlimited Q&A and replay

for you to use and save money with Recommended Product Providers of treats, equipment and more

that are packed with useful information so that you can save and download all-things-dog. This includes our innovative glossary!

of the proHOUND® Shadow Programme, pioneering the next generation of ethical and skilled dog trainers

I have only had a virtual lesson with proHOUND but it has helped dramatically! I wont get into exactly what it was because there is a long list but every problem j had is now being worked on and my dog is improving daily. I would 100% recommend pro hound uk to any dog owner as no matter the problem i am sure you will find an answer.

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currently £1/month

69 days left at this price

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myHOUND Lifetime

currently £129 once

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proHOUND® Dog Neutrality Database

Safely find likeminded dog owners near you to train with, with our Dog Neutrality Database





Looking for likeminded dog owners nearby?
Join us in myHOUND for free!

proHOUND® Recommended

Find ethical and reputable professionals near you

Are you a provider looking to become proHOUND® Recommended
(RSPs and RPPs)?


View Benefits Package
  • Receive client referrals (both automated and manual)
  • Join our friendly community and network with likeminded individuals and professionals
  • Submit Rehoming applications without charge on behalf of others (RSP members), and be paid to perform in-person behavioural assessments on our behalf
  • Be paid to assist with Webinar Wednesdays and run workshops (optional)
  • Increase your online visibility with direct links via our website traffic
  • Improve your SEO with backlinks on our website pages
  • Get access to exclusive webinars and resources
  • Get your own “proHOUND® Badge” for use on your website and socials to show that you are recommended by us
  • Get hugely discounted myHOUND membership access

  • We encourage every pet owner to feed the highest amount of fresh food possible so our pets are given the best possible chance to thrive.

    We proudly support the Raw Feeding Veterinary Society as a Gold Affiliate.

    From pre-owners to advanced professionals, proHOUND® is the first collaborative movement to begin injecting logic, ethics, evidence and quality of life back into the lives of our beloved dogs.

    Let's be wise, let's be decent, let's remain vigilant of how both money and emotions can impact the best interests of any and every individual dog, and the mature mechanics of the industry that surrounds them.

    And let's work towards every dog thriving!

    proHOUND® Rehoming

    Instead of prioritising behavioural & genetic needs, the current shelter system is to prioritise bizarre requirements such as a need for open-plan houses, 6-foot high fences and no seeing other dogs, ever.

    Unnecessary behavioural euthanasia is all too common.

    proHOUND® is here to support anyone open to exploring the other options available and giving their dog the gift of another chance.

    It is a core priority at proHOUND® to keep dogs away from the mainstream shelter system. Despite a strong effort, mainstream shelters are unable to give the nation’s unwanted dogs what they need. These dogs require someone willing to strike the beauty that is balance.

    is looking for a new home
    Male (Neutered)
    1.7 years old
    No bite history
    "Rollo is a fun loving, energetic, mischievous pup who loves to play."

    is looking for a new home
    Male (Neutered)
    1.7 years old
    Has a bite history
    "Rudi is the sweetest soul. He is fun, loving, very patient and well behaved"

    If you would like to help any of the above dogs THRIVE - please email us.

    It's long past time to be having the difficult but necessary conversations around Killing with Kindnesss.

    From overfed and unhealthy pets, to prolonging distress and suffering needlessly, proHOUND® is here to help each and every dog THRIVE.

    Our dogs deserve better than direct suffering from the current propaganda that continue to spread like wildfire.

    Let's DO better - together!

    Our myHOUND platform has something for everyone;
    from new owners and professionals,
    to sport owners and those seeking CPD.

    It's free to join.

    Dog Neutrality Database
      Does your dog currently struggle to be content and neutral in the presence of other dogs?

    click for more
      A major (collective) failing in the UK’s dogs today is the inability to be calm, content and neutral around other dogs. We know that many of you reading this have struggled to find likeminded people with whom to practise teaching this basic life skill, so we have created a unique, bespoke and innovative system to allow you to do just that.

      Our Dog Neutrality Database is a completely safe way for likeminded myHOUND users to connect with someone nearby, then meet and practise together at a date, time and location of their choosing. Full postcodes are kept private at all times and used only for myHOUND’s background distance calculations.

    Online Events
       Are you looking for high-quality, reputable information on specific topics?

    click for more
      Our online events are packed with just that. There’s an online event for everyone: from puppy training to reactivity and from scent work to contraversial tools, everything is discussed in an accessible, interactive and comprehensive way. We even discuss some of the most popular books in the industry!

      We live in a world of instant access to very poor quality information as well as deliberate misguidance. We invite our Recommended Service Providers (the best trainers, walkers and nutritionists in the UK) to present these webinars and circulate only credible, reputable and objective information. There is an entire library of webinar topics now available, with memberships being the most cost-effective way to access them (starting at just £2/month).

    Shadow Programme
      Do you seek to learn from reputable trainers who know how to ethically AND effectively train dogs?

    click for more
      Our bespoke Shadow Programme is the first of its kind in that not only can you design your experience exactly how you want it , but you can also gain unique, practical experience from the very best in the country.

      In an industry filled with both ill-informed armchair experts as well as those who swear by outdated methodology, it really is tough to know who you should listen to to achieve what is best for each individual dog. This programme will teach you how to do just that and even how to run a dog walking or training business.

      The Shadow Programme is currently the UK's most comprehensive shadowing opportunity to learn from a wide range of the industry's best. You might be a pet owner looking to cover Puppies; you might be a dog walker looking to cover Reactivity. We welcome you to learn from only the best!

    Recommended Service Providers
      Are you searching for reputable, ethical AND effective service providers in your area?

    click for more
      Our Recommended Service providers have been hand-selected as the industry’s finest, whether in dog walking, training, grooming or nutrition.

      These professionals are rigorously vetted in key areas to ensure not only that they are not contributing to the spread of misinformation but also that they are having an ethical, positive effect on the individual dogs they encounter in their working lives.
      They are dedicated to making every single dog a happy, healthy, rounded and beautifully balanced individual. Everyone in myHOUND can search for RSPs according to what services they offer and where they are in the country.

    Fresh Feeding App
      Do you struggle with any of the maths involved with fresh feeding? Perhaps you are new to raw food and would like to be told the numbers?

    click for more
      We support and encourage the feeding of a fresh diet for our facultative carnivores.

      However, we are well aware it can be pretty hard wrapping your head around all the food groups and measurements, especially if you’re trying DIY. Join us in myHOUND for free to make all of this super easy - let myHOUND do the maths and add as many dogs as you like!

      This app is one of the many free features we have for our myHOUND Basic members.

    Resources and Discounts
      Are you looking for reputable free resources? myHOUND Basic members get access to a wealth of free information, which includes the dispelling of things you will find on Google.

    click for more
      We have a wealth of resources available in myHOUND. Whether you want to improve your knowledge of terminology with our Glossary or access a step-by-step guide to crate training, we add new information for you to absorb frequently. There’s even a list of ideas for natural treats and chews!

      Check out our External Links section for handy sources of reputable information too. What’s more, we have discounts available for members, all the way from natural treats to bespoke pet portraits and equipment suppliers.

    Join myHOUND

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    “proHOUND was established:
    to collaboratively centralise and circulate credible information (while critiquing all levels of evidence and science);
    to dispel 1) misinformation 2) disinformation 3) pseudoscience and 4) propaganda;
    to share know-how; and to influence the respective regulation and legislation on all disharmonies surrounding the domestic canine."

    ©2020-2023 proHOUND®
    proHOUND® is a trading name of proHOUND LTD.
    proHOUND® is a UK-registered, non-profit organisation, limited by guarantee,
    under registration number SC672677