is the first non-profit of its kind.

What is ethical?

Who is reputable?

What really constitutes kindness to the canine species?

How can you tell right from wrong, for your own individual dog?

Transforming the standards of canine welfare


Respect the species; save our canines.

The dog world is a highly emotionally-charged place.

Most often though, these human emotions are unhelpful to the true welfare of our canine companions;
they can even hinder our dogs from living their best possible (painfully short) lives.

Because when emotions run high, rationale runs low.

proHOUND® avidly opposes the ever-increasing frequency of avoidable behavioural euthanasia, a topic that many are unwilling to acknowledge.

From pre-owners to advanced professionals, proHOUND® is the first collaborative movement to begin injecting logic, ethics, evidence and quality of life back into the lives of our beloved dogs.

Let's be wise, let's be decent, let's remain vigilant of how both money and emotions can impact the best interests of any and every individual dog.

And let's work towards every dog thriving!

proHOUND® Dog Neutrality Database

Safely find likeminded dog owners near you to train with, with our Dog Neutrality Database





Looking for likeminded dog owners nearby?
Join us in myHOUND for free!

proHOUND® Recommended

Find ethical and reputable professionals near you

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View Benefits Package
  • Receive client referrals (both automated and manual)
  • Join our friendly community and network with likeminded individuals and professionals
  • Participate and have your voice heard in proHOUND® Petitions
  • Submit Rehoming applications without charge
  • Be paid to assist with Webinar Wednesdays and run workshops (optional)
  • Increase your online visibility with direct links via our website traffic
  • Improve your SEO with backlinks on our website pages
  • Get access to exclusive webinars and resources
  • Get your own “proHOUND Badge” for use on your website and socials to show that you are recommended by us
  • Get exclusive webinars and materials for businesses and professionals only
  • Get hugely discounted myHOUND membership access

  • We encourage every pet owner to feed the highest amount of fresh food possible so our pets are given the best possible chance to thrive.

    We proudly support the Raw Feeding Veterinary Society as a Gold Affiliate.

    Would you like to support our mission on our £1/month membership?

    proHOUND® £1/month Membership
    Cancel anytime, no notice required
    Sign Me Up

    As a thanks for supporting our mission, you receive:
  • Dog Neutrality Database credit renewals every fortnight
  • Entry to our WEEKLY webinar prize draw
  • Unlimited playback functionality for any webinar in your library
  • Unlimited Q&A

  • proHOUND® Rehoming

    Instead of prioritising behavioural & genetic needs, the current shelter system is to prioritise bizarre requirements such as a need for open-plan houses, 6-foot high fences and no seeing other dogs, ever.

    Unnecessary behavioural euthanasia is all too common.

    proHOUND® is here to support anyone open to exploring the other options available and giving their dog the gift of another chance.

    It is a core priority at proHOUND® to keep dogs away from the mainstream shelter system. Despite a strong effort, mainstream shelters are unable to give the nation’s unwanted dogs what they need. These dogs require someone willing to strike the beauty that is balance.

    is looking for a new home
    Male (Neutered)
    1.2 years old
    No bite history
    "Rollo is a fun loving, energetic, mischievous pup who loves to play."

    is looking for a new home
    Male (Neutered)
    1.2 years old
    Has a bite history
    "Rudi is the sweetest soul. He is fun, loving, very patient and well behaved"

    If you would like to help any of the above dogs THRIVE - please email us.

    It's long past time to be having the difficult but necessary conversations around Killing with Kindnesss.

    From overfed and unhealthy pets, to prolonging distress and suffering needlessly, proHOUND® is here to help each and every dog THRIVE.

    "Rule your mind or it will rule you."


    "A gem cannot be polished without friction"


    "The opinion of 10,000 [humans] is of no value if none of them know anything about the subject."
    Marcus Aurelius

    Our dogs deserve better than direct suffering from the current propaganda that is spreading like wildfire.

    Let's DO better, together.

    Our myHOUND platform has something for everyone;
    from new owners and professionals,
    to sport owners and those seeking CPD.

    It's free to join.

    Dog Neutrality Database
      Does your dog currently struggle to be content and neutral in the presence of other dogs?

    click for more
      A major (collective) failing in the UK’s dogs today is the inability to be calm, content and neutral around other dogs. We know that many of you reading this have struggled to find likeminded people with whom to practise teaching this basic life skill, so we have created a unique, bespoke and innovative system to allow you to do just that.

      Our Dog Neutrality Database is a completely safe way for likeminded myHOUND users to connect with someone nearby, then meet and practise together at a date, time and location of their choosing. Full postcodes are kept private at all times and used only for myHOUND’s background distance calculations.

    Online Events
       Are you looking for high-quality, reputable information on specific topics?

    click for more
      Our online events are packed with just that. There’s an online event for everyone: from puppy training to reactivity and from scent work to contraversial tools, everything is discussed in an accessible, interactive and comprehensive way. We even discuss some of the most popular books in the industry!

      We live in a world of instant access to very poor quality information as well as deliberate misguidance. We invite our Recommended Service Providers (the best trainers, walkers and nutritionists in the UK) to present these webinars and circulate only credible, reputable and objective FACT. There is an entire library of webinar topics now available, with memberships being the most cost-effective way to access them (starting with myHOUND Mini at just £8/month).

    Shadow Programme
      Do you seek to learn from reputable trainers who know how to ethically AND effectively train dogs?

    click for more
      Our bespoke Shadow Programme is the first of its kind in that not only can you design your experience exactly how you want it , but you can also gain unique, practical experience from the very best in the country.

      In an industry filled with both ill-informed armchair experts as well as those who swear by outdated methodology, it really is tough to know who you should listen to to achieve what is best for each individual dog. This programme will teach you how to do just that and even how to run a dog walking or training business.

      The Shadow Programme is currently the UK's most comprehensive shadowing opportunity to learn from a wide range of the industry's best. You might be a pet owner looking to cover Puppies; you might be a dog walker looking to cover Reactivity. We welcome you to learn from only the best!

    Recommended Service Providers
      Are you searching for reputable, ethical AND effective service providers in your area?

    click for more
      Our Recommended Service providers have been hand-selected as the industry’s finest, whether in dog walking, training, grooming or nutrition.

      These professionals are rigorously vetted in key areas to ensure not only that they are not contributing to the spread of misinformation but also that they are having an ethical, positive effect on the individual dogs they encounter in their working lives.
      They are dedicated to making every single dog a happy, healthy, rounded and beautifully balanced individual. Everyone in myHOUND can search for RSPs according to what services they offer and where they are in the country.

    Fresh Feeding App
      Do you struggle with any of the maths involved with fresh feeding? Perhaps you are new to raw food and would like to be told the numbers?

    click for more
      We support and encourage the feeding of a fresh diet for our facultative carnivores.

      However, we are well aware it can be pretty hard wrapping your head around all the food groups and measurements, especially if you’re trying DIY. Join us in myHOUND for free to make all of this super easy - let myHOUND do the maths and add as many dogs as you like!

      This app is one of the many free features we have for our myHOUND Basic members.

    Resources and Discounts
      Are you looking for reputable free resources? myHOUND Basic members get access to a wealth of free information, which includes the dispelling of things you will find on Google.

    click for more
      We have a wealth of resources available in myHOUND. Whether you want to improve your knowledge of terminology with our Glossary or access a step-by-step guide to crate training, we add new information for you to absorb frequently. There’s even a list of ideas for natural treats and chews!

      Check out our External Links section for handy sources of reputable information too. What’s more, we have discounts available for members, all the way from natural treats to bespoke pet portraits and equipment suppliers.

    Join myHOUND

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    “proHOUND was established:
    to collaboratively centralise and circulate credible information (while critiquing both evidence and science);
    to dispel 1) misinformation 2) disinformation 3) pseudoscience and 4) propaganda;
    to share know-how; and to influence the respective regulation and legislation on all disharmonies surrounding the domestic canine."

    ©2022 proHOUND®
    proHOUND® is a trading name of proHOUND LTD.
    proHOUND® is a UK-registered, non-profit organisation, limited by guarantee,
    under registration number SC672677